Zengrifter,
ML players can get a new glove every 6 months, or even every week if they want to. That's why they can do this and have instant results. Us common folk can't really afford to buy a new mitt every six months or so, unless you're very rich.
Have a leather couch that needs to be comfortable before the Superbowl? Take out the hose and drech it in water. But plan on buying a new one in a few months.
Just us it, it'll break in naturally and last a lot longer than one soaked.