This may not pertain to anyone here, but everytime I read about contacting or marketing ones son, it causes me to cringe. Makes me think of selling a used car. Will anyone buy it if they haven't seen and like it? On the other hand I guess someone has to know that the car is for sale. However, when it comes to baseball players and college, doesn't everyone know the player is obtainable by someone?
College coaches want what they see. They don't worry, too much, about what they haven't seen or don't know. They are busy recruiting what they want. Yet if they hear from a reliable source that there's a very talented player out there it will carry a lot of weight. These reliable sources would not be the player or parent in most cases.
First of all, something I figured out a long time ago. If you tell me how great you are, it's likely to go in one ear and out the other. However, if someone else is telling me how great you are, it will remain between the ears.
A true story
Because of what we do we are around college coaches a lot. Many we consider as close friends and they feel comfortable talking about players with us.
Once we were at an event with about 6 or 7 college coaches shooting the bull in the tower. A certain player (a good player) was brought up by one of the coaches (a well known ACC coach) He mentioned they were interested in the kid until they started getting contact from the parents. It wasn't so much the message they received, but this coach talked to another coach from the SEC and it turned him off.
The email he received from the players parents was exactly word for word the same letter sent to the SEC coach. Something to the affect that the college was his dream school and though he is being recruited by a large number of major programs, none would make him as happy as this college. If the offer to your school is close we will be very excited.
As this coach was telling us this story, most of the others laughed and said they recieved the exact same letter.
Now if the kid was a superstar rather than just another good player it might be different. Except those few that are superstar types don't have to sell anything.
None of the coaches tried to recruit the player above. All mentioned that the "mass" marketing attempt had turned them off. In a small way, the people involved became a laughing stock, though no on e outside that group knew anything about it.
I only bring this up as a reminder. Over marketing can backfire and honesty is important to lots of people.
On another note, even we get information about players and lots of videos. Some of this comes in such a large package that the postage must cost an arm and a leg. When the information gets past 100 pages and the video is an hour long, you have to wonder why. Not to sound rude, but why would anyone care if a 17 year old was an ice skating champion when he was 9 years old? Or that he mows the yard every week.
Maybe I've been hardened over the years, but it seems like the most important thing is to get in front of them and let them see you and decide how much they want you. Then if it still requires a bunch of marketing, you got in front of the wrong people.
I hate it when people refer to us as a recruiting service. I'm not in favor of recruiting services. I want the truth, not a recommendation that someone paid for. Yes, people pay us, and often they get recruited... But it is based on their ability not because they bought a recruiting package. In a way I would consider recruiting services as "over" marketing. I do understand that some are better than others.
I alway get a kick out of someone being responsible for $100,000,000 (or whatever) in scholarships. I would have no idea of the number of dollars in scholarship money players who did our stuff got. I could say $100 Billion dollars and maybe someone might believe it. Truth is, not sure I could tell you exactly how much any player receives in scholarship money. Seems like we don't really need to know that. Scholarship money is based on the players talent and academic ability... Recruiting services and people like us have nothing to do with that.
BTW, I'm referring to what would be described as "over" marketing here. Not to be confused with other types of communication.
Just some thoughts that probably won't help anyone, but controversial enough that maybe it will create some good discussion.