Keller dad,
Good question. I always thought the hand written note meant more than the typed letter but that may be what the recruiting coaches want us to think.
Most parents and players are looking for a signal from a coach to indicate special interest. Yes the hand written letter vs. the label could mean more interest but in reality it probably means the coach is a little more savvy in recruiting procedures. It tells me he understands the importance of the “personal touch” in marketing his program. The legendary Ron Polk from Mississippi State is a master in the recruiting game and always sends hand written notes to prospective recruits. He even sends hand written letters to players he failed to sign congratulating them on selecting ANOTHER college. I advise caution in trying to over analyze the recruiting process. (like I did)...
I think one of the reasons recruiting is often referred to as a “game” is because coaches use many different tactics and strategies to maintain and edge over their competition. All letters are good (typed or hand written) but have a special meaning when they are from one of your son’s top choices. Best of luck to your son.
Fungo