Intro Letters

My son sent his to the recruiting cord. and copied the head coach.  He is a 2016 so can't get a direct response but he has been on campus of a couple of the schools and it seemed to work fine.

He did modify his approach in one case where the pitching coach had seen him pitch and expressed interest through his travel team.  In that case all of his emails go directly to the pitching coach with a copy to the recruiting cord.

In each case he sent one email to multiple parties vs. seperate emails.

Once you get responses I would respond to the sender unless someone advises otherwise.

The rule of thumb sons used in initiating "cold" contact was:  D1 recruiting coordinators and D3 head coaches. 

Some D3's have named recruiting coordinators.  If so, sons addressed correspondence to them.

Sometimes a pitching coach or position coach, but not the recruiting coordinator, was known by sons.  In those rare cases, sons corresponded with them too.

For "prospect" type mailings from a program, these generally were mass mailings to a list.  That seemed particularly true if the mailing came from a volunteer assistant.  If there was a need to respond to that, sons would respond to the sender.

Longer term iterations tended to fall into place naturally.  Some D1 head coaches, but mostly D1 recruiting coordinators.  Mostly D3 head coaches, but some D3 recruiting coordinators.  Sons mirror and matched, iterating with whomever in the program was iterating with them. 

Our data showed that head coaches opened/clicked on personalized emails far more than recruiting coordinators (from a sample of about 20-30 schools).