The school is within the city limits, but would certainly not be considered urban (make the short drive to VCU for a sharp contrast in settings). The school is in the section of the city/metro area that is considered (by me, at least) to be the old money area of the city. Tons of huge, stately homes....when I used to deliver furniture for a high end company, we spent a lot of time in this area. As others have said, UR is an extremely expensive school, and it definitely attracts a lot of its students from well to do backgrounds. That doesn't mean its inaccessible to anyone, but I just wanted to give you an idea of what to expect.
As far as baseball, the first thing I noticed was the very unique makeup of their roster. Their current 2009 roster only shows five Virginia kids (three from the Richmond area). This seems pretty unique to me, but it may be true of many private schools. In addition, they have traditionally had a lot of kids from the northeast part of the country (15 kids from MD, PA, NJ, NY, RI). They have to cast a wide net to find kids that can make the grade (very competitive) and afford the school.
I've heard both McQueen and Wheeler speak, and I think a lot of them (w/o knowing them personally). I've never heard a bad word about either, and both strike me as teacher's of the game. I really like their field, if only for the lack of any chain link.