Having just concluded Phase 1 of this exercise (college recruiting and the NLI), it's hard to summarize how much we learned through this process, largely with the help of the quality people here on HSBBWEB.
My thoughts on this: everything first has to start with your child's dream and how that translates into tangible goals and his/her own passion for those goals. My job as a parent is to support the logistical aspects of his striving for those goals and to mentor my child to stay centered on a value system that transcends those goals. His job is to work hard, live by those values, and earn the attainment of those goals through his own effort and accomplishments. I don't own his dream, he does.
Yes, I don't want my son worrying about how to 'market' himself at this age ... I want him thinking about how to keep improving as an athelete, student, and human being. So, that means I did help with identifying and scheduling important events and venues, helping get college 'form' letters filled out, building a website that summarized his accomplishments and made photos, videos, and game schedules easily available ... and putting lots and lots of miles on my vehicle. There was no 'right' or 'wrong' ... just some things were more effective than others. In the end, what some might call 'marketing' was simply a combination of logistical items to help him get on the radar screen of the right people, who could then assess him in their own way against their own needs. To the extent that 'marketing' makes it easier for 'buyers' to perform an initial quick evaluation of a product before determining if they want to invest more time and energy into fully assessing that product.
Ultimately it boils down to it's all about his own capabilities, projectability, and fit within any particular program ... and that's where Sean had to assume the front-and-center role in interfacing with the various college coaches himself. Generally, my conversation with coaches was limited to "Sean's cell phone number is ..." when they called and he wasn't home. I would never talk to a coach about my son's baseball abilities. I always consider my opinions of my son's baseball abilities as something of value only to myself.
The 'selling' goes both ways, and it's a complex dance of a player demonstrating his abilities, a program's needs, personalities, values, projectability of both the player and the program. My only contribution in that process was to be a sounding board when my son needed one, and to help educate him on what key questions and issues for him to consider in the process. The 'dialog' was all his.
The one thing I learned is that there is no one easy answer or 'right' way to approach college recruiting. It's a combination of things, some may work better than others for different people, and it depends much upon a kid's particular goals. You don't necessarily have to spend a lot of money ... we did a couple of expensive events that turned out not to mean much in his college recruiting process, so we stopped doing that and focused more targeted events, some of which didn't cost much if anything. In the end, he just played ball and people saw him ... and it helps living in an area where there's a lot of quality colleges and programs nearby. It's easy for coaches to show up at a spring game, summer tournament, or summer Connie Mac game, so if you're talented there will be people watching.
Well, anyway it all worked out. I probably worried too much, like any parent. But, as proud as I am about the accomplishment of the signed NLI ... I have to honestly say that every day I look at my boy, I'm proudest of the young man he's becoming. After signing the NLI, he never slacked off or thought for a moment that he was 'done' having achieved that goal ... if anything he's working that much harder now because he wants to win a CIF championship, go to Fresno ready to contribute at the next level from day one, and who knows, maybe develop some interest for the June draft. Sure, I'll always be happy when he succeeds in the batters box or on the mound, but it's the character and values I see exhibited that make me glow inside, and I know he'll carry that with him off the field when his baseball career is over with.