That means the real RD rate is even lower for non-athletes. So if you are non-athletes applying for an extremely selective D1 college (e.g. Stanford, Vanderbilt, Duke, etc.), you'd better apply ED. Make sense?
For certain kids at certain schools, yes, it makes sense. For example, if a kid really wants to go to Lehigh, which is one of those schools that states that demonstrated interest is a factor in admissions, then there's no better way to demonstrate interest.
But I don't think it's possible to make such a generalized statement, partially because the schools do not (as far as I know) break down the academic numbers for applicants who apply ED vs. RD. Duke, for example, has an ED admit rate more than twice the RD rate. Legacies and full-payers and maybe athletes will account for some of that difference, but as for the rest, I suspect it's two factors: First is the applicants themselves self-selecting. A 3.5 student who has dreamed of attending Duke might waste $75 of his parents' money applying RD to a school he knows he has no chance getting into, despite all the glossy brochures they've been sending him. But he's less likely to waste his single ED application on a pipe dream than to use it on a school like Lehigh where it might really help. So I think if you saw the average GPA and SAT of the ED applicant pool, it would be substantially higher than the RD pool.
Second is the school's admission process. They have a certain model in mind of what a freshman class should look like. If you really want to go to Duke, and you're a middle of the pack applicant in terms of test scores, GPA, and EC's at that school, and you're not some kind of extreme overachiever or prodigy who will get in no matter what, then you might be better off applying ED because they are going to take some guys like you to compose the class and they are going to reject some guys like you, so it's like giving yourself an extra pitch in an at-bat if you apply ED.