1. Network with the other coaches & teachers. Ask the cheerleader/ drill team/color guard sponsors (Faculty) to draw up signs with the schedule & post in hallways. And spirit flyers with the upcoming weeks games. Have a nice schedule & team pic printed to display in local merchants windows, banks, library, all busineses. We did a pocket size schedule to pass out at same, and had stacks of them in the reception office, school library, cafeteria, etc. on campus.
2. Each week, have a couple players( Varsity & JV) make an announcement (included in "schools mornng announcements" starting a couple days before & the morning of game day.
3. Have the Journalism teacher send a photographer & writer out for every game, to work in pressbox & take shots of players. Action Pics are good to use on next weeks flyers.
4. Make sure the school newspaper prints a story every publication. Feature stories on specific players, etc., as well as game stories, & have someone of your boosters to post a story on your school website. Send stories to District office for broadcast email to all school in your district, and parents. Send stories to your local newspaper, etc.
5. Offer free hot dogs once in a while. or discount on Spirit t-shirts on a specific date.
6. Have a "Mom are free night". Do Something special for Mother's day (flower bouquet, or chocolate kisses, etc)
7. Have someone from Choir sign National Anthem every game!! That really gets folks out.
8. School Mascot helps get folks in the spirit.
9. Principal, Vice Principals, Teachers should all be coming.
10. Have alumni game & get community sponsors to donate prizes (have a hitfest, pitch contest, longball, etc.)
11. Talk to Student body Pres & all the clubs at school, to get their folks, friends, etc to go & mention them being there during your games.
12. A few kids from band could play "LIVE" for a little pre-game entertainment. A few Jazz #'s are fun & get kids going.
13. Baseball Babes (usually drillteam or other "leaders") are girls that each players asks to represent a player for the season. We had the t-shirts made with the players name & # on the back, "Baseball Babe" across the front. Team colors (not pink). They wore them to school & to the games.
14. Have players dress in "game day" polo on game days. Players that "balked" (or "forgot" had to run poles, so they caught on pretty quickly. Send note to parents & (hopefully), they will help you with their players "compliance".
15. Have a "Gumbo" cookoff or "Crawfish Night". Find a sponsor to donate a prize.
16. Sonic, Chick fil a, Subway, etc. will come out & sell a limited menu, usually with a 50% gross proceeds split. Your concessions sells all beverages (100% donated by boosters, or Coke, Dr. Pepper or Pepsi distributors that has contract w/ school district...)
Most of these things we did as boosters. Coaches are too busy, but these ideas may help. Pm if you need details. Develop a marketing plan for the whole season, then have boosters do the leg work.
You've got to win games, & prep your players for the Friday night "show", so play ball!!